Managed Outbound Retargeting for Marketing Agency
AI-driven lead scoring boosted conversions by 45% for a Marketing Agency, reducing wasted time and doubling recurring revenue.
[ TIMELINE ]
3 months
[ CLIENT ]
ClienTech
[ CHALLENGE ]
ClienTech faced a classic scaling problem:
Sales teams were overwhelmed by low-quality leads, spending hours on demos that rarely converted.
Marketing campaigns drove quantity over quality, making it hard to identify high-value prospects.
Churn rates were climbing, with unqualified users failing to see the value of the product.
The leadership needed a smarter, data-backed way to prioritize outreach and allocate sales resources effectively.
[ SOLUTION ]
CienTech implemented an AI-managed outbound system to analyze, qualify, and prioritize leads in real-time based on behavioral and firmographic data. Key components included:
Smart Lead Segmentation
NAYA auto-filtered aged, unresponsive contacts from the CRM and grouped them by funnel stage and offer relevancePredictive Re-Engagement Models
Machine-learning scores rank dormant leads by their likelihood to book a call, so the hottest prospects jump straight to the top of the dial list.
AI Voice Call Sequencing
Human-sounding voice agents launch personalized call-backs (plus SMS/email nudges) on autopilot, turning “maybe later” into booked strategy sessions.
CRM & Ad-Platform Sync
Engagement data and call outcomes flow instantly into the agency’s CRM and ad dashboards, triggering win-back playbooks while filtering out dead leads
[ RESULTS ]
45%
Conversion increased
3x
Recurring revenue
35%
Churn rate decreased
